About This Report
Additional ReportsDownload additional and past reports at our Report Archive. In addition, this year we are releasing Community Reports for our major sites around the world. Please also visit our Citizenship website throughout the year for ongoing updates.
Report FrameworkThis report is meant to draw a number of topics together, weaving them into a narrative that provides insight into how we view Corporate Citizenship at Disney. We view this report as part of an ongoing dialogue with Disney shareholders, employees and cast members, business associates, governmental and non-governmental organizations, and consumers. It is our intent to publish a Citizenship report on a biennial basis, with the next report covering fiscal years 2011 and 2012. In addition, we provide updates through our Citizenship website.
Scope and StructureThe policies, programs, and performance data presented in this report are for the Company's 2010 fiscal year, ended October 2, 2010, unless otherwise noted. Instances where information is relevant only to a single or a few segments or has a different time frame than the fiscal year will be distinguished.
Focus AreasIn this Report, we have presented Corporate Citizenship in eight key areas: family entertainment and experiences, inspiring kids and communities, nature conservation, environment, community, workplaces, supply chain, and human rights. These focus areas represent areas of importance to The Walt Disney Company, but do not represent all we have done or will do in corporate citizenship.
Disney operates across a range of industries internationally. As a result, our operations touch on many key issues. The Report intends to address the most important issues by looking at them through the following lenses:
- Impact on our business, our employees, communities, consumers and shareholders
- Industry regulations and standards
- Generally accepted sustainability reporting guidelines, such as the Global Reporting Initiative (GRI) G3 guidelines
- Opportunities to make sustainable change, for the Company and for society
- Global scope and interest
- Components that are unique competencies, such as children and family entertainment
- Areas of stakeholder interest
As our corporate citizenship strategy evolves, we look forward to hearing from interested parties as to which areas are of particular concern and on the progress Disney is making in addressing those issues.
Data and AssuranceAs with the 2008 Report, we look to the Global Reporting Initiative (GRI) for guidance on specific reporting principles regarding content, quality and report boundaries. Not all of the guidelines are applicable or appropriate to our business, and we have applied them flexibly.
This report was developed though the lens of several considerations including issue importance, stakeholder inclusiveness, sustainability context, completeness, balance, comparability, accuracy, timeliness, reliability and clarity.
Performance data is presented throughout the report. Where relevant, we provide details on scale, scope and collection methodology. Using the GRI guidelines for accuracy, we believe the data we present is sufficiently detailed to allow for clear understanding of our disclosures. We take care to explain key estimates or assumptions that are used in the development of metrics.
This report represents our best effort to accurately depict our impacts, progress and results as they relate to corporate citizenship. There are some cases where we have relied on estimates to communicate results. These areas are identified in the report. With a goal of transparency and accuracy, we expect the process of data collection to evolve as we refine our approach. In addition, we will consider external verification in the future as a way to enhance assurances regarding the validity of the report's contents.
In some areas of this report, we discuss forward-looking targets and goals. We believe target-setting to be a good discipline and it is a routine part of how we manage our business. Nevertheless, all targets are subject to uncertainty, and there is no assurance that the targets will be achieved or will not be adjusted as business priorities and external factors evolve.
Any forward-looking statements in this report are based on current understanding of the operational and financial environment and are subject to changes in business strategies and uncertainties in the market. Please note that we do not anticipate updating particular portions of this report, which should therefore be understood to speak only as of its publication date.
A Note on VocabularyFor convenience, this report often refers generally to “The Walt Disney Company” or “Disney” or “the Company,” or even “we” and “us.” In fact, our various businesses are conducted by a number of separate corporations and other legal entities that are owned, directly or indirectly, wholly or in part, by the parent public company, known as The Walt Disney Company. Accordingly, use of the names and terms in this report may refer broadly to practices or other matters relevant to many of our businesses and is not intended to suggest that they, or any combination of them, operate as a single entity. Moreover, since this is an integrated report, references to “The Walt Disney Company,” “the Company,” “Disney,” “we,” or “us” may mean, as appropriate, either The Walt Disney Company and/or one or more of its affiliated companies.
In addition, when we reference “Disney-branded” products or businesses we mean to limit the meaning to only those products which fall under the Disney brand.