CLUB PENGUIN INSPIRES KIDS TO GIVE BACK
Each December, Club Penguin makes charitable contributions on behalf of players who donate their time and the coins they earn playing games in the virtual world. The 3rd Annual Coins for Change event resulted in more than 2.9 million players donating in excess of 4 billion of their virtual coins as a vote for their favorite cause. Kids could support “Kids who are poor,” “Kids who are sick,” or “The Environment.” A $1 million (Canadian) donation went to helping kids in Haiti, Sri Lanka, Kenya, Indonesia, China, Zimbabwe, India, Nepal, Bolivia, Ecuador, Colombia and Peru.
Club Penguin also collaborates with Free the Children — a nonprofit organization dedicated to empowering youth to make a difference through community development. Think WE!, a speaking tour and leadership program for elementary school students has reached more than 25,000 kids directly in the United States, Canada, China and the United Kingdom. Through Free the Children’s Adopt-a-Village program, Club Penguin motivates kids to engage others by matching donations up to $5,000 made through their school. For more information on our collaboration with Free the Children, visit the Club Penguin website.
INTEGRATING CULTURE AND COMMUNITY AT DISNEY’S AULANI RESORT
Since the purchase of this land in 2007, we have met extensively with leading government officials, community leaders, advocates, cultural leaders and education organizations. Our goal is to understand local concerns and work together to determine the best focus for our community and philanthropic efforts.
In Hawai’i, we continue building on Disney’s citizenship heritage, especially to meet the needs of local children. As part of our community giving effort, we have donated more than $100,000 among core programs at four high schools located close to the resort. These programs focus on technology and creativity, and include a digital film institute, a theater program, a science and technology program, and an engineering and robotics program. This is just a first step for Disney in supporting the community and we look forward to expanding our community relations, philanthropy, and volunteering in the months and years to come.
As we prepare for Aulani’s scheduled phase one opening in August 2011, we will continue to work locally, endeavor to make positive change in the community, and focus on incorporating Hawai’ian traditions throughout the Aulani experience.
DISNEY VOLUNTEARS HOST HONG KONG’S BIGGEST 3-D CHARITY PREMIERE EVER
In support of the Hong Kong Government’s Family Council’s “Happy Family Campaign,” which focuses on promoting core family values and parent-child communication, Disney VoluntEARS welcomed more than 2,000 children and parents served by 11 local charities to Toy Story 3 screenings across the city in July 2010. To date, it is the largest 3-D charity premiere event ever in Hong Kong. Complete with 3-D glasses and surprise gifts, the event brought the number of those who have enjoyed movie screenings through the Disney Movie Outreach Program to over 5,000 since its launch in 2006. The team is excited to continue to bring memorable family experiences to charity groups in their community in 2011 and beyond.
U.K. EMPLOYEES BAND TOGETHER TO SUPPORT GREAT ORMOND STREET HOSPITAL
Our employees and business partners have jumped in to support the campaign, hosting raffles, auctions and sample sales, as well as trekking more than 3,000 miles in support of the hospital. Disney employees are also dedicated to brightening the lives of the Hospital’s young patients, volunteering at various Hospital events including holiday parties. In addition, talent and Disney characters often visit patients, and the cast of the Lion King gave a special in-hospital performance.
Disney’s business units also pitch in to provide fundraising opportunities and support for patients. The Disney Stores launched several promotions to raise both awareness and funds for Great Ormond Street Hospital Children’s Charity, including donating 25% of revenues on plush dolls like Thumper and Dumbo. Walt Disney Studios Motion Pictures regularly offers free tickets for patients to Disney film premieres and arranges “meet and greet” opportunities with talent whenever possible. They also run mini-premieres and screenings of new releases in the hospital for children who are too sick to leave.