In 2010, we made significant progress in embedding citizenship into our operations and in building results-driven programs that inspire kids and communities to make a positive difference in the world. We will keep moving forward, creating business value and delivering value to the communities around us based on the following approach:
- Act and create in an ethical manner, and consider the consequences of our decisions on people and the planet
- Champion the happiness and well-being of kids and families in our endeavors
- Inspire kids, parents, employees and communities to make a lasting, positive change in the world
One of the ways in which we are integrating citizenship tenets into our business is through the development of a set of commitments, goals and targets that address our business impacts and opportunities. We know that a process like this will take time, but we wanted to share progress with our stakeholders and invite feedback. The table below shows the first step toward this goal. Our next step is to create time-bound, forward-looking targets for each goal. Ultimately, these targets are meant to define what progress against each commitment means. We plan to include these targets in the next Corporate Citizenship report.
In addition to our focus on commitments, goals, and targets, we also intend to build on our stakeholder and employee engagement approaches, continue integrating citizenship into our operations, focus our grantmaking and philanthropy strategies, and inspire kids, families and the communities around us.