Message from Our CEO
Since becoming Chief Executive Officer of this great company five years ago, I've often spoken to our employees about how Disney should be admired as much for the way we do business as for the wonderful stories, characters and experiences we create.
Over the last few years, we've built on a long tradition of Disney corporate citizenship efforts through wide-ranging programs and policies designed to further enhance our business. We've associated our brands and characters with healthier foods. We've set for ourselves ambitious environmental goals to reduce the company's direct impact while at the same time launching programs to encourage kids and families to care more for the planet we share. And we're expanding charitable and volunteer programs that have long been sources of incredible pride among our employees.
We've also been working hard to embed corporate citizenship into all of our daily decisions and actions, guided by three core principles:
- Act and create in an ethical manner and consider the consequences of our decisions on people and the planet
- Champion the happiness and well-being of kids, parents and families in our endeavors
- Inspire kids, parents, employees and communities to make a lasting, positive change in the world
As we move forward in 2011, we're building on these core principles by expanding efforts to track and measure our progress throughout our citizenship focus areas. In the Looking Ahead section of this report you will find a set of commitments and goals covering our areas of impact. In addition, we have a unique ability to harness imagination in a way that inspires others, improves the lives of kids and families and the communities they live in, and brings happiness, hope and laughter to those who need it most.
We believe that achieving a consistently high level of corporate citizenship fundamentally adds to shareholder value, and as such is worth every bit of time and investment we put into it.
Robert A. Iger
President and Chief Executive Officer
The Walt Disney Company