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Mickey Mouse



Safe Harbor Privacy Policy Buena Vista International, Inc. and Walt Disney Pictures

  1. INTRODUCTION
    Buena Vista International, Inc. (“BVI”), whose principal office is located in the United States of America (the “United States”), controls and operates the following data processing system (referred to herein as the “System”) that is certified under the voluntary U.S.-EU Safe Harbor program (the “Safe Harbor Program”). Walt Disney Pictures (“WDP”), whose principal office is located in the United States of America (the “United States”), acts as a processor for the following system (referred to herein as the “System”) that is certified under the voluntary U.S.-EU Safe Harbor program (the “Safe Harbor Program”):

    The Publicity Global System (“PGS”) for processing contact information provided by certain publicity and press personnel.

    The System contains (or will contain) contact information for certain companies affiliated with BVI and WDP that are located throughout the world.

    In addition, WDP controls and operates the following data processing system that is certified under the voluntary U.S.-EU Safe Harbor program (the “Safe Harbor Program”):

    The Trusted Device List System (TDLS) processes inventory information related to theatrical venues and maintains theater contact information.

    BVI and WDP recognize the privacy protections afforded to individuals in the European Union and the European Economic Area (collectively the "EEA") with regard to Personal Information (as defined below). For that reason, BVI and WDP have subscribed and will adhere to the Safe Harbor Program by adopting and implementing this set of Safe Harbor Privacy Principles in relation to the Systems, which include a set of frequently asked questions (collectively, the “Principles”).
  2. SCOPE OF THESE PRINCIPLES
    The Principles apply to all Personal Information that is: (1) collected by any Affiliated Entity (as defined below) located in the EEA about an Individual located in the EEA; (2) in the course of the Individual's relationship(s) with the Affiliated Entities and/or with companies that provide goods and services to the Affiliated Entities (“Independent Contractors”); and (3) transferred from the EEA to BVI and WDP in the United States after the effective date of these Principles and included in the Systems. The effective date of these Principles is June 22, 2009.

    FREQUENTLY ASKED QUESTIONS
    1. What is “Personal Information”?
      Personal Information means any information relating to an Individual that identifies that Individual, or could reasonably be used to identify the Individual, and that is recorded in any form (e.g., paper, electronic, video, audio) and included in the Systems. Personal Information also includes information relating to an Individual's dependents, beneficiaries, and emergency contacts that is included in the Systems.
    2. What are Affiliated Entities?
      Affiliated Entities are corporations or other business organizations present in the EEA that are affiliated with BVI and WDP through direct or indirect common ownership or control.
    3. Who is an Individual for Purposes of these Principles?
      An Individual is any natural person whose Personal Information is included in the Systems.
    4. What is the relationship between the Principles and the Safe Harbor Program?
      The Principles implement and satisfy the requirements of the Safe Harbor Program and establish the legally required level of protection for Individuals' Personal Information.
  3. NOTICE AND CHOICE
    1. Collection and Use of Personal Information
      BVI and WDP collect and use Personal Information only in a lawful manner and in compliance with the Safe Harbor Program and these Principles.

      FREQUENTLY ASKED QUESTIONS
      1. Why is Personal Information transferred to BVI and WDP in the Systems?
        The collection and use of Personal Information is necessary for the conduct of BVI, WDP and the Affiliated Entities. Examples of the purposes for which BVI and WDP collect and use Personal Information about Individuals include, without limitation, booking travel, hotels and scheduling junket and tour events, and digital media bookings.
    2. Informing the Individual and Obtaining Consent
      Except where an applicable legal exception exists, Affiliated Entities are legally required to inform Individuals (or to request that Independent Contractors inform Individuals) of the ways in which their Personal Information will be collected and used and the types of third parties to which such Information will be disclosed, and to obtain the Individuals' consent.

      Accordingly, except where an applicable legal exception exists, if BVI and WDP either plan to use Personal Information for purposes incompatible with the purposes about which the Affiliated Entities (or Independent Contractors) notified Individuals, or plan to disclose Personal Information to types of third parties other than those about which Affiliated Entities (or Independent Contractors) notified Individuals ("Supplemental Uses"), then BVI and WDP shall notify (or shall request the Independent Contractor, as appropriate, to notify) Individuals of the following with respect to such Supplemental Uses:
      • The type(s) of Personal Information BVI and WDP plan to use;
      • The purposes for which BVI and WDP will process Personal Information;
      • How to contact Affiliated Entities or BVI and WDP with any inquiries or complaints about the use and processing of such Personal Information;
      • The types of parties to whom BVI and WDP will disclose Personal Information;
      • The privacy and security safeguards BVI and WDP employ; and
      • The right of Individuals to access and, if necessary, correct Personal Information about them.

      This information will be provided before BVI and WDP use or disclose Personal Information for Supplemental Uses or as soon thereafter as is practicable.

      FREQUENTLY ASKED QUESTIONS
      1. Are there cases when BVI and WDP may disclose Personal Information about an Individual without obtaining the Individual's consent?
        In certain limited or exceptional circumstances, and in accordance with the Safe Harbor Program, BVI and WDP may disclose Personal Information about an Individual without the Individual's consent, such as when BVI and WDP are required to disclose the Information by law or legal process or when the vital interests of the Individual, such as life or health, are at stake. In such circumstances, and at such time as may be required by law or the Safe Harbor Program, BVI, WDP, the relevant Affiliated Entity, or the Independent Contractor, as appropriate, shall inform the Individual concerned regarding whom to contact if the Individual has a legitimate reason to object to the disclosure of the Individual's Personal Information by BVI and WDP.
      2. Under what circumstances may BVI and WDP disclose Personal Information to agents and contractors, and what steps do BVI and WDP take to safeguard that Personal Information?
        As a part of its normal business operations, BVI and WDP hire agents and contractors to carry out certain functions that require use of Personal Information, such as data processing and benefit administration. BVI and WDP are not required by the Safe Harbor Program to provide notice or obtain the relevant Individual's consent in these circumstances, and BVI and WDP do not generally do so. BVI and WDP do bind such agents and contractors through written agreements to observe the relevant Principles, and BVI and WDP restrict the use and retention of the Personal Information to the purposes and duration of such functions.
      3. What happens if an Individual objects to the collection, use, or disclosure of his/her Personal Information by BVI and WDP?
        If an Individual objects to BVI and WDP's collection, use, or disclosure of certain Personal Information, BVI and WDP or the appropriate Affiliated Entity will make reasonable efforts to address the concerns of the Individual.
      4. Will BVI and WDP take any adverse action against an Individual for refusing to permit his/her Personal Information to be collected, used, or disclosed?
        The Safe Harbor Program prohibits a company that subscribes to the Safe Harbor Program from taking such adverse action. Accordingly, BVI and WDP may not subject an Individual to disciplinary action, sanction, or retaliation for objecting to the collection, use, or disclosure of Personal Information about the Individual.

        An Individual withholding Personal Information or prohibiting its collection, use or disclosure, may, however, be disadvantaged as a result of not making the Information available. For example, unwillingness to provide Personal Information required for a benefit may make an employee ineligible to receive that benefit. Likewise, the refusal of an applicant for employment to provide a telephone number for contact purposes may hinder the applicant in the recruitment process.
    3. Sensitive Information
      While recognizing that all Personal Information deserves to be protected in accordance with the Safe Harbor Program, BVI and WDP exercise special precautions and safeguards for any sensitive information it may collect, as defined by the Safe Harbor Program.

      FREQUENTLY ASKED QUESTIONS
      1. What is “sensitive information”?
        “Sensitive information” is Personal Information specifying medical or health conditions, racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership or information specifying the sex life of the individual.
      2. What safeguards are required for “sensitive information”?
        Except as provided by the Safe Harbor Program or where legally required, affirmative permission of the Individual ("opt in" consent) is required if “sensitive information” is to be disclosed to a third party or used for purposes other than those for which it was originally collected or subsequently authorized by the Individual.
  4. ACCESS
    BVI and WDP provide Individuals about whom it maintains Personal Information with a reasonable opportunity to examine their information, to challenge its accuracy, and to have it corrected, amended or deleted as appropriate, subject to certain exceptions.

    FREQUENTLY ASKED QUESTIONS
    1. How do Individuals exercise their rights under the Access Principle?
      Each employee of an Affiliated Entity will have direct access to Personal Information about him/her contained in the Systems. Each employee will be able to correct his/her Personal Information in the Systems, except where the Personal Information is determined by an Affiliated Entity, such as the employee's salary, type of contract, etc. ("Company Determined Personal Information"). Employees must contact the appropriate Affiliated Entity, BVI or WDP to correct Company Determined Personal Information. Similarly, upon request to the appropriate Affiliated Entity, BVI, or WDP, each independent worker or employee of an Independent Contractor will be given reasonable access to Personal Information about him/her that is contained in the Systems. Reasonable access applies to both the process of accessing Personal Information and the types of Personal Information to be accessed. In terms of process, reasonable access means, for example, that requests for access are made during normal business hours, following standard procedures, and that the frequency of access requests is not excessive. In terms of types of Personal Information to be accessed, reasonable access recognizes certain exceptions discussed in the immediately following FAQ 2. If BVI, WDP or the Affiliated Entity denies an Individual access, however, such Individual will be provided with the reason(s) access was denied and a contact point for further inquiries.

      If BVI, WDP or an Affiliated Entity are notified that Personal Information it maintains is incorrect, is requested to correct the Personal Information, and is provided with appropriate supporting documentation, BVI, WDP or the appropriate Affiliated Entity will either correct the information or direct the Individual to the source of the information for correction. If, upon review, BVI, WDP or the appropriate Affiliated Entity believes that the existing information is correct, the Individual will be informed accordingly.
    2. Is there any Personal Information about an Individual maintained by BVI and WDP that such Individual would not be permitted to access?
      Yes, there are some exceptions to the obligation to provide access permitted by the Safe Harbor Program. These include access to confidential or proprietary information of either the relevant Affiliated Entity, BVI or WDP, such as business reorganization or succession plans, or situations in which granting access might have to be balanced against the privacy interests of others. In addition, access may be denied when the Personal Information requested relates to an ongoing investigation of the Individual, litigation or potential litigation, or where the burden or expense of providing access would be disproportionate to any risks to the Individual's privacy that would arise from not providing access.
  5. ONWARD TRANSFER
    If BVI and WDP perform an onward transfer of information to a third party that is acting as an agent, BVI and WDP will do so only if BVI and WDP verify that the third party subscribes to the Safe Harbor Principles, or is subject to the Directive or another adequacy finding. Alternatively, BVI and WDP will enter into a written agreement with such third party requiring that the third party provide at least the same level of privacy protection as is required by the relevant Principles.
  6. DATA INTEGRITY
    BVI and WDP employ reasonable steps to keep Personal Information accurate, complete, and up-to-date for the purposes for which such Personal Information is used. Each Individual is responsible for helping to ensure that the Personal Information that BVI and WDP hold about him or her is accurate, complete, and up-to-date.

    FREQUENTLY ASKED QUESTIONS
    1. Is there a role for Individuals to play in maintaining the accuracy of Personal Information?
      Yes. It is in the best interests of Individuals, Affiliated Entities, and BVI and WDP to keep Personal Information accurate, complete, and up-to date. BVI and WDP and the Affiliated Entities expect all Individuals to assist in keeping the Personal Information that the SAP holds about them accurate, complete and up-to-date, and BVI and WDP and the Affiliated Entities facilitate cooperation by Individuals in doing so.
  7. SECURITY
    BVI and WDP take reasonable precautions, including administrative, technical, personnel, and physical measures to safeguard Personal Information against loss, theft and misuse, as well as unauthorized access, disclosure, alteration and destruction.

    FREQUENTLY ASKED QUESTIONS
    1. Is there a role for Individuals to play in maintaining the security of Personal Information?
      Individuals play a vital role in maintaining security and are held accountable for safeguarding Personal Information, including, for example, by protecting passwords used to access corporate computer systems.
    2. How are decisions reached about who has access to Personal Information about Individuals?
      It is the policy of BVI and WDP to give access to Personal Information about Individuals only to those entities and persons that BVI and WDP determine have a legitimate need to know the information to carry out their responsibilities.
    3. What keeps those with access to some of an Individual's Personal Information from browsing through other parts of that Personal Information for other reasons?
      It is the policy of BVI and WDP to limit the access to Personal Information given to employees, agents, and contractors to such information that BVI and WDP determine is needed to carry out their responsibilities.
  8. ENFORCEMENT
    1. Compliance
      BVI and WDP maintain active programs to ensure compliance with the Principles, Safe Harbor Program, and BVI and WDP's contractual agreements and other commitments regarding the handling of Personal Information.

      The Privacy Compliance Office is responsible for implementing and overseeing the administration of the Principles.

      It is the responsibility of all BVI and WDP employees to act in accordance with the Principles with respect to Personal Information. Failure to do so may result in disciplinary action up to and including discharge from employment.

      FREQUENTLY ASKED QUESTIONS
      1. What are the responsibilities of the BVI and WDP Privacy Compliance Offices?
        Responsibilities of the BVI and WDP Privacy Compliance Offices include:
        • Ensuring that the privacy guidelines, programs, procedures, training, and other measures necessary to implement the Principles are developed and put into practice;
        • Overseeing responses to inquiries and resolution of complaints relating to Personal Information;
        • Working with legal advisors to ensure BVI and WDP's ongoing compliance with applicable privacy laws and agreements, as well as any obligations BVI and WDP may enter into voluntarily, such as the Principles and the U.S.-EU Safe Harbor Program; and
        • Overseeing periodic assessments of BVI and WDP's internal practices to ensure that they conform to the Principles and related company obligations.
      2. What steps are taken to promote compliance with the Principles?
        Compliance measures include:
        • Educating BVI and WDP employees as to the purpose and application of the Principles;
        • Training BVI and WDP employees with access to Personal Information on the purposes and application of the Principles;
        • Ensuring that BVI and WDP employees, agents, and contractors with access to Personal Information are legally obligated to abide by the Principles;
        • Holding BVI and WDP employees, agents, and contractors accountable for violations of the Principles, with sanctions up to and including termination of contracts and employment; and
        • Having designated points of contact in BVI and WDP to answer questions regarding the Principles and BVI and WDP's privacy practices and to investigate complaints regarding conduct inconsistent with the Principles or related obligations.
    2. Complaint Resolution

      BVI and WDP recognize the importance of having mechanisms in place to address and resolve complaints by Individuals about the processing of Personal Information. Therefore, if an Individual makes a complaint about the processing of his/her Personal Information, and the complaint is not resolved to the Individual's satisfaction through internal procedures, then BVI and WDP will refer such Individual to the national data protection authority in the jurisdiction where the Individual works and/or resides as required by the Safe Harbor Program.

      FREQUENTLY ASKED QUESTIONS
      1. What are the procedures for filing an internal complaint about the handling of Personal Information by BVI and WDP?
        Individuals covered by the Principles should contact the Chief Trust Officer at the following address:

        Chief Trust Officer
        Disney Corporate Legal Privacy
        500 South Buena Vista Street
        Burbank, CA 91521-1359

        These representatives will provide particular information about the mechanics of the complaint process.
      2. What types of independent dispute resolution mechanisms are available?
        All EEA jurisdictions have established data protection authorities overseeing the processing of Personal Information that are willing to assist in the resolution of complaints. To maintain its certification under the Safe Harbor Program, BVI and WDP must cooperate with these authorities to resolve any complaint and comply with their decisions in such cases
    3. Changes to the Principles
      BVI and WDP reserve the right to modify these Principles at any time and will notify affected individuals of such modifications in accordance with applicable law and the Safe Harbor Program. Nonetheless, as long as BVI and WDP continue to store, use, or disclose Personal Information transferred to BVI and WDP under these Principles, BVI and WDP will apply to such Personal Information either these Principles or safeguards that provide no less privacy protection than the Safe Harbor Program then requires.

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