Disney’s Corporate Environmental Policy team hosted the inaugural Environmentality Summit this year, bringing together an audience of more than 50 environmental leaders from Disney business units worldwide. For three days, experts from inside and outside TWDC discussed critical environmental issues, including corporate responsibility, greenhouse gas emissions, energy management, product integrity, wildlife conservation, and transportation demand management. The event was also developed as an environmental initiative through the purchase of wind credits that offset all emissions generated by employee travel and energy consumption.

As demonstrated by strong participation in the Summit, numerous environmental departments continue to play a significant role in upholding Disney’s environmental stewardship. At Hong Kong Disneyland (HKDL), the concept of Environmentality was introduced to Cast Members shortly after the grand opening of the park. Utilizing a vast array of educational vehicles, HKDL demonstrated how Environmentality can blend with cultural differences. For example, Cast Members participated in a contest to create a Chinese equivalent to the word “Environmentality.” Additional initiatives were implemented throughout the park to engage both Cast and Guests in environmental protection, including informational boards, handouts, games, characters, and photo opportunities.

Disney Cruise Line increased environmental education efforts through the launch of new, interactive programs for Guests including “Jiminy Cricket’s Environmentality Quiz Show,” which invited participants to test their environmental knowledge. Utilizing a giant LCD screen, competitors were featured on TV as they enthusiastically shouted answers. Additionally, a fast-paced game called “Basket Bottle” encouraged children to showcase their athletic skills and knowledge of proper recycling practices. Environmental messages were also incorporated into family activities and nightly entertainment aboard the ship. On Earth Day, Jiminy Cricket himself led children in a pledge to think and act environmentally in their daily lives.