In order to deliver the most effective and significant impact on the bottom line and on resource conservation, TWDC has an obligation to consider environmental initiatives from the beginning of planning through the execution of a project. Customized recycling programs, communication plans, and eco-friendly features are just a few measures that business units have implemented to realize the full benefi ts of Environmentality.

Grand Central Creative Campus

In 2006, Disney Consumer Products employees in the Los Angeles area moved into the new Grand Central Creative Campus. The following examples indicate how Environmentality was considered throughout planning and development to achieve maximum participation.

• Recyclable and nonrecyclable materials are commingled at the work site and are sent to a modern materials recovery facility that can recover up to 70 percent of commercial discards for recycling.
• Employee work stations contain 13 percent post-consumer, recycled-content materials and more than 60 percent of the parts can be recycled or reused at their end-of-life.
• Reusable mugs were distributed to all employees upon move-in and a beverage discount was negotiated at both the local coffee shop and cafeteria for customers who use the mug in place of disposable cups.
• A comprehensive resource center was launched online to share valuable communication messages about key environmental initiatives, including energy conservation, water conservation, waste minimization, green purchasing, and climate protection. Complementary signage was posted on-site to help employees understand the value of environmental opportunities in place.