Corporate Information Investor Relations News Releases Careers Disney Worldwide Outreach Environmentality
Environmentality
Walt Disney Company
About Environmentality
Resource Conservation
Business of Environmentality
Special Events & Marketing
Environmental Relations
Disney's Environmentality Challenge
Environmentality at Hong Kong Disneyland
WOW - Wonderful Outdoor World
Environmentality Activity Booklet

Communications
Company Awards
Wildlife Conservation
Corporate Responsibility




Hong Kong 2004 Jiminy Cricket's EnvironmentalityTM Challenge
Jiminy Cricket's 2004 Environmentality Challenge Jiminy Cricket's EnvironmentalityTM Challenge in Hong Kong was launched in October of 2003. The Hong Kong program is jointly organized by the Environmental Campaign Committee (ECC), Environmental Protection Department (EPD), and Hong Kong Disneyland. The Hong Kong competition is open to all primary school students. Participants are divided into Lower Primary Group (primary 1 to 3) and Upper Primary Group (primary 4 to 6). Ten outstanding classes are selected each year to win a monetary prize and other gifts. One Grand Prize winning class is chosen from each of the competition groups (P1-3, P4-6). Since the program's inception in October 2003, a total of 82 schools have taken part, involving over 40,000 primary students.

2004 Honorees
On, May 11 2004, over 200 primary students were formally acknowledged as "Environmentality Heroes" in recognition of their hard work and extraordinary achievements in a ceremony attended by Mr. Robert Law, JP, Director of Environmental Protection; Mr. Joseph Lee, BBS, JP, Chairman of Environmental Campaign Committee, and Mr. Don Robinson, Group Managing Director of Hong Kong Disneyland.

Grand Prize winner of the Upper Class category, American International School, designed a project called "Reduce Lunch Litter." The students collected and weighed the disposed lunch boxes in schools, while encouraging their schoolmates to bring their own lunch boxes and use recyclable utensils. This program has received an overwhelming response not only from the school principal but also all parents.

Grand Prize winner of the Lower Class category, S.K.H. Fung Kei Millennium Primary School, submitted a project named "Flowery World". Under the guidance of their teacher, the students launched a "one person, one flower" project and learned how to plant Impatiens Walleriana at home. Students recorded details of the germination process of the flowers and once the flowers bloomed, they were returned to the school for a special fund-raising bazaar in support of the Community Chest.

Each of the 10 outstanding classes was awarded a cash prize of HK$4,000, a class plaque and other gifts. Each Grand Prize winner from the Lower and Upper Class categories will also have the opportunity to view the Hong Kong Disneyland site through in a specially arranged boat trip, in addition to participating in a special "Heroes Award Ceremony" to be held at Hong Kong Disneyland in 2006.

Press Releases

  • May 11, 2004 - Jiminy Cricket's EnvironmentalityTM Challenge 200 Young Heroes Recognized at Awards Ceremony

    Additional Information - Hong Kong
    For more information about Jiminy Cricket's EnvironmentalityTM Challenge in Hong Kong, please call Corporate Environmental Policy at 818.553.7256.