"You've probably heard people talk about conservation. Well, conservation isn't just the business of a few people. It's a matter that concerns all of us. It's a science whose principles are written in the oldest code in the world, the laws of nature. The natural resources of our vast continent are not inexhaustible. But if we will use our riches wisely, if we will protect our wildlife and preserve our lakes and streams, these things will last us for generations to come."
-- Walt Disney
The Walt Disney Company is committed to balance environmental stewardship with our corporate goals throughout the world.
The Walt Disney Company's commitment to the environment dates back to our origins and founder, Walt Disney. Walt's pioneering foresight set the stage for the Company's success through a strong emphasis on quality family entertainment. Care for the environment was also evident early on through the production of nature films, Walt's support of wildlife, and his ideas to incorporate conservation in the Walt Disney World Resort master plan.
The Walt Disney Company continues to operate in a manner upholding Walt's progressive ideals. In 1990, the Company introduced Environmentality and identified Jiminy Cricket as the mascot to represent this initiative and serve as the official conscience for Cast Members and Guests.
Environmentality is a fundamental ethic that blends business growth with the conservation of natural resources. Attention to the environment drives new business initiatives demonstrating how environmental stewardship goes hand-in-hand with bottom line cost savings.
Proactive efforts that extend beyond compliance with environmental laws and regulations direct the course of Environmentality: Purchasing recycled products, waste minimization, resource conservation, research & development, community involvement, and education are all significant components that contribute to the success of this program.
Please take a moment to reflect on your individual action and join Jiminy Cricket by adopting Environmentality.
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