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FAMILY.COM


Steven M. Bornstein
Chairman of GO.com

 

Family.com combines top-quality editorial content with a network of more than 100 regional parenting publications, providing families with a wealth of information on subjects ranging from baby care to education to family travel to health care. Thanks to such elements as chat rooms where parents can exchange tips and ideas, bulletin boards, cookbooks and interactive greeting cards, Family.com has established a significant online community of users.

ABC.COM

ABC.com is one of the leading entertainment destinations on the Web and the top TV network site, providing information about ABC programming from primetime to soaps to Disney’s One Saturday Morning. Features include animated home pages for the network’s shows, Web-only story extensions, interviews and story guides for fans who miss their favorite show.

ABC.com is the home of Oscar.com, the official Web site of the Academy Awards. During last year’s Academy Awards telecast, Oscar.com offered the first TV-synchronized Web event, which included a multi-player game called “And the Envelope, Please.” In this game, viewers from around the world competed against each other to predict the evening’s winners. This is another example of how broadcasting and the Internet can converge to offer a new entertainment experience.

 

DIRECT MARKETING

GO.com includes Direct Marketing activities, which manage merchandise sales through The Disney Catalog. The Direct Marketing business is a strategic asset that provides an infrastructure for our e-commerce services on the Internet. In time, it is anticipated that all Direct Marketing operations will take place on the Internet.

The full purchase of Infoseek will better allow the company to pursue its long-term strategies in the online arena. By combining the strength of Disney’s globally recognized brands, marketing savvy, leading content Web sites and the infrastructure of a catalog sales division with Infoseek’s technological expertise, the goal is to build a more powerful, market-leading Internet business. The establishment of GO.com should help position Disney to seize opportunities in this medium as the Internet evolves.

 

The Zeether is the Internet component of ZoogDisney, a Disney Channel show which crosses over into cyberspace.

 

 

Home pages for popular TV shows such as Felicity can be accessed at tvplex.go.com on the GO network.
ESPN.com is the number one sports site on the Web. In conjunction with Monday Night Football, its “Enhanced TV” feature allows fans to interact with the game in progress.