Walt Disney Internet Group

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GO.com, a newly refocused Web guide, is unlike any other search and directory experience on the Internet today. GO.com targets the growing number of online users who want a search and content experience focused on "free time" and lifestyle categories of entertainment, sports, news, travel and other leisure activities. GO.com offers complete information drawn from its powerful search engine, from a list of user-rated sites ranked by the GO Guides, a volunteer Internet community of 43,000 Web site reviewers, and from existing content sources from Disney Internet sites and partner sites. GO.com also provides marketing partners with highly targeted advertising opportunities that enable them to reach audiences with specific interests.

Company Highlights

Across several of its Web sites, Walt Disney Internet Group is pioneering the "Big Impression," a more prominent and well-positioned advertising space that is 30 percent larger than typical Internet ads. Launched on ESPN.com, the Big Impression also is showcased on GO.com, ABC.com and ABCNEWS.com, and will be incorporated into other sites later this year. It offers marketing partners a better means of targeting their messages with specific audiences, and using the Web more effectively as an advertising vehicle and branding opportunity.

Disney's Internet business continues to lead in interactive TV. It is the first step toward true convergence programming and allows TV viewers to access live programming via the Internet that is synchronized with ABC-TV and ESPN telecasts. Millions of viewers have participated in Enhanced TV programming, playing online in sync with the television show, interacting with Sunday and Monday Night Football games and the Primetime and Daytime Emmy Awards.

Spencer Neumann Senior Vice President and Chief Financial Officer, Walt Disney Internet Group

A significant new component of Disney's Internet business is its online auctions capability. In partnership with eBay, the Walt Disney Internet Group offers consumers the opportunity to purchase authentic Disney memorabilia sourced directly from various business units of The Walt Disney Company. One of Walt Disney Internet Group's strategic directives is ensuring broad distribution of its vertical content and services. In the wireless space, Walt Disney Internet Group content is available on smart phones, hand-held devices, laptop computers and other wireless devices. AT&T, Verizon, Point Click, Valu Page and Internet appliances by 3Com and Intel carry its content on their wireless services as do leading information service providers NetZero, Earthlink and MSN. Internationally, Walt Disney Internet Group content is provided to users of NTT DoCoMo's successful i-Mode wireless platform accessed by more than 10 million wireless phone owners in Japan. This relationship is part of a strategy to distribute Disney Internet content to consumers globally.

Direct Marketing

Walt Disney Internet Group also includes Disney's direct marketing activities, which manage merchandise sales through The Disney Catalog. The direct marketing business provides an infrastructure for Walt Disney Internet Group's e-commerce services on the Internet and, in time, it is anticipated that a significant portion of direct marketing sales will take place online.

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