The Walt Disney Companyannual report 2001
Introduction
Financial Highlights
Letter to Shareholders
Financial Review
Key Businesses
DisneyHand
Parks and Resorts
Walt Disney Imagineering
Studio Entertainment
Media Networks
Consumer Products
Walt Disney International
Financials
Board of Directors
Walt Disney Company and Subsidiaries
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Disney Consumer Products
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  Apparel

This year, DCP continued to solidify direct-to-retail relationships with key retailers.

In the U.S., direct-to-retail agreements were announced with Kmart Corporation and J.C. Penney Company, Inc., as well as 13 retailers across Europe, Canada and Latin America. In 2002, the apparel business will continue to be augmented through additional direct-to-retail agreements with industry leaders.

Disney Consumer Products' direct-to-retail strategy was highlighted by the fall 2001 launch of Disney's "It's A Small World After All" collection. Inspired by children from around the world and based on the it's a small world theme park attraction, the assortment is exclusive to JCPenney.

In 2002, the apparel segment will continue to grow with the debut of a new line of Disney apparel at Kmart.

 

     

 

Young girls can bring their favorite characters to life with the new Disney Princesses line of merchandise
Young girls can bring their favorite characters to life with the new Disney Princesses line of merchandise

JCPenny is the exclusive retailer for the "It's a Small World After All" clothing collection inspired b the popular Disney attraction
JCPenny is the exclusive retailer for the "It's a Small World After All" clothing collection inspired b the popular Disney attraction