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In 2001, Disney Interactive published 25 percent more titles than in 2000 and expanded into new game genres. Growth also stemmed from older gamers and tweens - kids age 9-14 - who represent the fastest-growing subset of the interactive market.
Last year, Disney Interactive fused sports, family entertainment and learning products, introducing ESPN X Games Skateboarding, Who Wants to Be a Millionaire - Kids Edition and Zoog Genius Learning Series, among other successful titles.
For the first time, Disney Interactive entered the simulation games market, releasing Ultimate Ride under the new Disney Imagineering brand in September 2001. Ultimate Ride is a photo-realistic, real-time 3-D game that lets roller coaster fans design and ride their own roller coasters.
Disney Interactive, in conjunction with Square Co., Ltd., will move into role-playing gaming in fall 2002 with the release of Kingdom Hearts.
Buena Vista Game Entertainment Studio was launched in 2001 from Disney Interactive to leverage new and emerging technologies, such as broadband and wireless, with video consoles, PCs, other technological innovations and online games, and deliver integrated interactive entertainment for a new and exciting consumer experience.
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