In 2001, DCP entered into a long-term alliance with the Minute Maid division of The Coca-Cola Company to develop healthful juices and juice drinks for kids. Disney Xtreme! Coolers™ and Disney Hundred Acre Wood™ 100% Juice received a welcome response from retailers. Milk- and water-based drinks are on the horizon for 2002.

Disney Consumer Products also signed a multi-year deal with the Kellogg Company that will give Disney a larger, more permanent presence in grocery store aisles worldwide. The first co-branded products will consist of ready-to-eat breakfast cereals in 2002, with items such as Pop-Tarts toaster pastries and Eggo waffles slated for the future. These exciting new offerings will enable children to enjoy engaging, wholesome foods and the magic of Disney characters as they start each day.

In personal care, an exclusive agreement with The Gillette Company was announced for the development of innovative oral care products for children. The manual, battery and rechargeable power toothbrushes, made available to consumers in fall 2001, feature beloved Disney characters that help children have fun as they develop healthy oral care habits.

Throughout 2002, DCP will continue to engage the world's best brands to develop products that are delightful to children, trusted by parents, make good business sense and uphold the Disney brand promise.