Disney Publishing - the world's largest publisher of children's books and magazines - plays a strategic role as a brand-builder and source of content for other Disney divisions.

In 2001, key accomplishments included the successful European launch of a new comic-driven magazine W.i.t.c.h.; Artemis Fowl, a joint project with Talk/Miramax Books and a New York Times children's best-seller; Martin's Big Words: The Life of Dr. Martin Luther King, Jr.; and titles based on the Disney/Pixar film, Monsters, Inc.

Disney's World of English and Magic English saw remarkable demand and growth. In the fall, Disney acquired The Baby Einstein Company, which has enjoyed success with its award-winning developmental videos for babies.

Disney Publishing's Family Fun magazine is expected to reach a circulation of 1.5 million in 2002. The magazine's Web site was named the number-one family site by Forbes in 2001.