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Since 1996, the company has invested significant capital to either
buy or build assets to fortify the leading market position of its
key Disney and ESPN businesses, and to effectively safeguard both
the uniqueness and the relevance of these key branded products.
This capital investment has created a large-scale infrastructure
to support both Disney and ESPN operations. Going forward, the company
expects that the competitive advantage these investments yield –
and the associated extension of the company’s branded operations
such as new theme parks, hotels, cable networks, radio networks
and a cruise line – will enhance Disney’s ability to
deliver greater investment returns in the future.
Having largely completed its cycle of capital investment in theme
parks, the company’s overall capital spending for 2002 declined
to approximately $1.1 billion from $1.8 billion in 2001. In theme
parks alone, capital spending decreased by more than $600 million.

Additionally, the company’s successful efforts to maintain
reduced film investment levels continued into 2002. The total of
Disney’s direct production costs, overhead and promotion and
advertising spending for its 2002 live-action slate across all of
its film labels, including Miramax, was roughly $300 million below
the company’s peak levels in 1998.
The adoption of new digital techniques that greatly streamline
the production process has also resulted in reduced costs in Disney’s
animation division. Given the long production lead time on these
films, management expects to see the full impact of these cuts over
the next several years. While total film development expenditures
for the Studios segment will vary year to year depending upon the
mix of films released, the company is targeting an ongoing investment
level for Studio Entertainment that is roughly in line with 2002
figures.
With the completion of most large-scale discretionary capital spending
at theme parks and ongoing control of investment spending at the
Studios and in other operations, management anticipates improved
asset utilization and strong free cash flow in the years to come. |