Disney Interactive (DI) is strategically important as a medium to develop intellectual property that can be leveraged across The Walt Disney Company. Additionally, DI broadens Disney’s core demographic, helping the company reach tweens, teens and adults with Disney content.

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Donald, Goofy and more than 100 characters star in the innovative interactive adventure Kingdom Hearts. Selling 2 million units after launching in the United States, Europe and Japan in 2002, the highly anticipated, award-winning title is on track to sell up to 3 million units during its lifetime.

Last year, DI and Sega Sports incorporated ESPN branding into sports titles, including NCAA and National Football League titles. Moving forward, ESPN integration will continue with products based on the National Basketball Association, National Hockey League and Major League Baseball.