Disney Retail was created when the company opened the Disney Store in Glendale, Calif., in 1987. Now in nine countries, Disney Retail also includes the Disney catalog and DisneyStore.com.

Disney Store North America posted robust per-store sales gains throughout 2002. Success can be attributed to the store’s new merchandising strategy centered on Princess, Toy Story, Winnie the Pooh, Mickey Mouse and standard characters, as well as its emphasis on key retail events such as Halloween and the holidays.

Disney Princess remains a year-round focus for the Disney Store. The Princess collection brings Disney’s beloved heroines together in fantasy-based products for girls ages 4 to 10. Ariel, Belle, Cinderella, Jasmine, Mulan, Pocahontas, Sleeping Beauty and Snow White are featured on pajamas, dress-up gowns, dolls and toys.

Disney Store’s international business continues to exceed expectations, posting solid per-store sales gains throughout 2002, with flagship stores in Paris, Rome and London contributing to the overall success of the business.

Disney Store North America continues to test Disney Play – a new store concept that focuses on play time, fantasy and fun for children. Toys and dress-up take center stage, while the plush “Cuddle Kingdom” is featured prominently at the entrance.