The Walt Disney Company Annual Report 2002
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ABC Daytime

The ABC Daytime drama line-up enjoyed its 26th season as the ratings leader among women 18-49. Port Charles was creatively enhanced with its breakout “telenovela” format. Shop the Soaps was successfully launched on abc.com and The Home Shopping Network, enabling viewers to purchase jewelry worn by their favorite ABC soap characters. All My Children received accolades for an integrated sales deal with Revlon, as the first television program to incorporate a brand into its storyline.