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The ABC Daytime drama line-up enjoyed its 26th season as the ratings
leader among women 18-49. Port Charles was creatively enhanced
with its breakout “telenovela” format. Shop the Soaps
was successfully launched on abc.com and The Home Shopping Network,
enabling viewers to purchase jewelry worn by their favorite ABC
soap characters. All My Children received accolades for an
integrated sales deal with Revlon, as the first television program
to incorporate a brand into its storyline.
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