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Reaching some 80 million homes, Disney Channel in the United States
ranks among the top 10 basic cable networks in households served.
In 2002, Disney Channel received two Daytime Emmy Awards and eight
nominations, more than any other basic cable network.
Disney
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The Playhouse Disney programming block for preschoolers increased
household delivery by 10 percent over fiscal year 2001, and improved
target delivery by 28 percent. Playhouse Disney’s original
programming, including the award-winning series Stanley and
Rolie Polie Olie, continues to garner critical acclaim. Playhouse
Disney provided a springboard for the sale of the best-selling video
Rolie Polie Olie: The Great Defender of Fun, as well as books,
records and CD-ROMs. Disney Channel’s original series targeting
kids 6-11 and tweens 9-14 also showed healthy gains. The hit series
Lizzie McGuire was the highest-rated series with kids 6-14,
followed by The Proud Family. Disney Channel’s newest
original animated hit, Kim Possible, finished third among
all Disney Channel series. Lizzie McGuire and its tween star,
Hilary Duff, inspired a Limited Too clothing line, various consumer
products and a forthcoming Walt Disney Pictures feature film.
Disney Channel’s Original Movie franchise continues to dominate
the marketplace with such breakout hits as Cadet Kelly; the
critically acclaimed Tru Confessions; and Gotta Kick It
Up, featuring a Latino cast.
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