|


Left to right – Ed Durso, Executive
Vice President, Administration – Ed Erhardt, President, ESPN
ABC Sports Customer Marketing and Sales – Christine Driessen,
Executive Vice President and Chief Financial Officer – George
Bodenheimer, President, ESPN, Inc. – John Skipper, Executive
Vice President, ESPN.com and ESPN The Magazine – Sean Bratches,
Executive Vice President, Affiliate Sales and Marketing –
Mark Shapiro, Executive Vice President, Programming and Production
– Lee Ann Daly, Senior Vice President, Marketing.
ESPN, Inc., the leading destination for American sports fans, continued
its growth in 2002, led by major programming acquisitions and original
programs, increased viewership, greater distribution of its domestic
networks and international network launches.
ESPN
homepage
For the first time in television history, ESPN, the flagship network
with more than 87 million households, is televising all four major
professional leagues – baseball, football, basketball and
hockey – after acquiring domestic rights from the National
Basketball Association (NBA) in 2002. The agreement includes regular-season
games, playoffs, exclusive coverage of one of the conference finals
and the championship games on ESPN and ABC Sports.
ESPN announced plans to launch ESPN HD, a high-definition simulcast
service of ESPN, scheduled to begin in April 2003. The new service
will feature 100 live high-definition telecasts of Major League
Baseball (MLB), NBA, National Football League (NFL) and National
Hockey League (NHL) games.
ESPN viewership increased in calendar year 2002, driven by exciting
event series including the Men’s World Cup, the Women’s
Final Four, NHL, MLB, the Little League World Series, the French
Open, the NBA and the highest-rated series on basic cable –
the NFL.
SportsCenter celebrated its 25,000th live edition in August, more
shows than any other television series.
ESPN Original Entertainment attracted viewers with Pardon the
Interruption; The Season; original movies Season on
the Brink and The Junction Boys; and Beg, Borrow and
Deal, a reality game series. ESPN plans to produce a scripted
drama in 2003.
The X Games franchise achieved record viewership and attendance,
furthering the brand. ESPN’s Ultimate X, the large-format
movie produced with Touchstone Pictures, was released in May; the
inaugural Latin X Games were held in Rio de Janeiro; and a new event
will debut in May 2003 – the X Games Global Championship,
which will feature teams competing in simultaneous winter and summer
events.
ESPN Outdoors doubled attendance and increased ratings for the
Great Outdoor Games and generated growth among tournament audiences
for B.A.S.S., the nation’s largest fishing organization, with
600,000 members, acquired by ESPN in 2001.
ESPN2 now serves about 85 million homes, making it nationally equivalent
to ESPN. ESPN Classic, featuring the Emmy and Peabody Award-winning
series SportsCentury, is approaching 50 million homes. Distribution
of ESPNEWS, the only television sports news network, grew from 33
million to 40 million homes. ESPN Regional Television, the leading
distributor of college games, produces approximately 700 programs
annually for local broadcast and cable outlets.
ESPN Radio, which carries regular-season and all post-season MLB
games, the World Series, the NBA regular season and finals, college
football’s Bowl Championship Series and Women’s National
Basketball Association (WNBA) Finals, is distributed to some 700
U.S. stations.
ESPN.com, the leading sports Web site, doubled its consumer usage
year over year, averaging over 12 million unique users monthly,
with a record-high 13.4 million in March.
ESPN The Magazine has grown rapidly, setting a new subscriber
base of 1.65 million for January 2003.
ESPN International, with ownership or equity interest in 25 networks
in 11 languages, launched its first ESPN-branded networks in Europe
with ESPN Classic Sport in France and in Italy, and a second network,
ESPN+, serving Argentina, Chile, Paraguay and Uruguay.
ESPN Deportes, a separately produced Sunday night block
in Spanish, is slated to expand to a 24-hour network in 2003.
Together with Disney Interactive and Sega Sports, ESPN unveiled
the first of six sports games — NFL2K3, Powered by ESPN.
It won “Best Sports Game” at the Electronic Entertainment
Expo in June.
ESPN ABC Sports Customer Marketing and Sales was voted first among
broadcast and cable networks by advertising clients for its innovative
sales and marketing support capabilities. Cable operators again
selected ESPN number one in perceived value to affiliates. ESPN
maintains its lead among basic cable networks in affiliate, national
and local advertising revenue.
ESPN continues to exploit new technologies, and is expanding its
broadband content and its wireless agreements with all major domestic
carriers. ESPN has built a video-on-demand library with 2,700 titles
– all in its mission to serve fans better tomorrow than it
does today.
|