The Walt Disney Company Annual Report 2002
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Lifetime Entertainment Services

In 2002, Lifetime Television continued to be the top network in primetime among all basic cable networks, with double-digit ratings growth over the previous year. It now reaches nearly 86 million homes and continues in the top position in all key female demographics. Lifetime Movie Network is available in over 27 million homes and Lifetime Real Women now reaches 5 million homes. Lifetime now offers books, and this year, Disney and joint venture partner Hearst Corporation will launch Lifetime Magazine.

Lifetime homepage

Lifetime’s Sunday night hit original series, The Division and Strong Medicine, are among the top-rated original dramas on basic cable. In 2002, Lifetime launched the new legal drama For the People. Lifetime’s documentaries, specials and daytime talk/magazine series, Lifetime Now and Lifetime’s Speaking of Women’s Health, proved extremely popular. The network introduced a new reality series, Final Justice.

Last season’s Lifetime Original Movies included We Were the Mulvaneys, starring Blythe Danner and Beau Bridges. Both received Emmy nominations for their performances. Lifetime has become a leading force uniting women on critical issues through its public advocacy efforts, such as raising breast cancer awareness, encouraging self-esteem among women and girls and its new campaign to stop violence against women.

 

 

 

 

 

 

 


Lifetime is expanding its reach with a magazine for women.
Lifetime is expanding its reach with a magazine for women.
For the People is a new legal drama from Lifetime.
For the People is a new legal drama from Lifetime.