Imagineering’s R&D group continued to provide new technology throughout the company. Working with ABC, ESPN and Disney Strategic Planning, R&D is exploring initiatives in cellular phone technology and devising innovative ways to deliver compelling interactive experiences through wireless devices. R&D’s Virtual Reality Studio also teamed up with the Disney Internet Group to develop Toontown Online, a cutting-edge multi-player game in which thousands of players will be able to create and control their own cartoon characters and play together to help Mickey Mouse and friends save the city of Toontown from the forces of evil.

On the environmental front, R&D is leading the effort to make Hong Kong Disneyland the most energy-efficient resort ever built. Using computer simulations, the team has identified conservation measures to lower significantly the resort’s projected energy consumption, while increasing environmental benefits and enhancing the guest experience.