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Walt Disney Internet Group (WDIG) provides strategic
leadership, business execution support and a world-class technology platform
across the Internet properties of The Walt Disney Company. Disney operates
some of the most popular and highly trafficked Internet WDIG partners with business units throughout Disney to execute their Internet plans while building on centralized scale and expertise and ensuring that the Internet businesses are integrated with their respective business units. WDIG also directly operates a number of the Internet businesses, including Disney Online worldwide, FamilyFun.com, Movies.com, Disney Auctions and all of Disney’s expanding wireless Internet businesses. The content found at Disney.com – the number-one children’s entertainment and family community site on the Web – spans Disney-branded offerings. Through such features as educational activities, multi-player games, Internet safety tutorials and Disney’s Blast subscription service, Disney.com offers children and their parentsan opportunity to connect with the Disney brand to play, learn and explore. There are 19 Disney-branded Web sites worldwide. Recent new product developments from Disney Online include Disney’s Toontown Online, the first multi-player 3-D online game created for families, and Disney On MSN®, a co-branded Internet service provider that combines Microsoft’s MSN® 8 software with Disney content to provide families with online experiences that are enjoyable and safe. The service, launched in conjunction with MSN’s introduction of robust parental controls, is part of the Internet Group’s strategy to expand its content distribution and will be marketed through Disney Online, the Disney Store, Walt Disney Parks and Resorts, Buena Vista Home Entertainment, and other affiliates. FamilyFun.com (www.familyfun.com), a well-established online family center, was rebranded from Family.com last year in an alliance with Buena Vista Magazine Group’s FamilyFun. Movies.com (www.movies.com) is a leading Web site offering movie reviews, trailers, local show times and other content to assist movie fans with making their choices on movie night. Disney Auctions (www.disneyauctions.com), presented by eBay, is the premier online auction destination for one-of-a-kind Disney merchandise and collectibles. Last year, the business expanded to include sister sites ABCAuctions.com and ESPNAuctions.com. Having built a strong family of branded Web sites over the past year, WDIG is gaining ground through distribution of entertainment content to new platforms and the development of new products. The Internet Group has wireless content distribution arrangements in 20 countries. In Japan, WDIG has attracted more than 3 million paid wireless subscriptions in a little over two years. Disney-branded entertainment and personalized content, including ring tones, graphics and games, were launched in the United States in December 2001. WDIG aggressively expanded the wireless business under the Disney, ESPN, EXPN and ABC brands with several new products introduced in 2002. WDIG develops and delivers new forms of interactive Internet content and technical capabilities, such as the Enhanced TV service, which showcases the convergence of video and interactive programming. WDIG also offers broadband entertainment content and technologies, such as those behind ABC News On Demand, as well as new integrated, high-speed video on ESPN.com. Disney.com |
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