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The Walt Disney Company’s primary financial goals are to maximize
its earnings and cash flow and to allocate capital wisely towards
profitable growth initiatives. The company tracks three primary
financial measures of success in this regard: a) growth in earnings
b) increasing free cash flow and c) improving returns on invested
capital.
We believe that the strategic priorities essential to achieving
these goals include fostering the competitive advantage the company
derives from its strong and differentiated brands, creating and
growing enduring franchises that can be leveraged across our diverse
set of businesses, and using technological innovation to enhance
and better distribute the company’s content. Just as importantly,
we believe that maximizing value to shareholders over the long term
requires adherence to the highest standards of integrity in our
business practices, including financial controls and reporting.


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