BUENA VISTA GAMES

Buena Vista Games is the interactive entertainment arm of Disney Consumer Products. Titles for Buena Vista Games fall under two publishing labels: Buena Vista Interactive, which focuses on high-profile multi-platform games based on creative content from the numerous businesses within The Walt Disney Company, and Disney Interactive, which markets and distributes the company’s award-winning Disney branded entertainment and learning software and video games.

In August 2003, Buena Vista Interactive, the core games publishing label of Buena Vista Games, launched the PC action game Tron 2.0. The game is inspired by the 1982 cult-classic film Tron and takes place 20 years into the future. Critically acclaimed, the title has garnered multiple editor’s choice awards as well as industry recognition.

BABY EINSTEIN

The Baby Einstein Company is the award-winning creator of the infant developmental media category and the best-selling brand of videos specifically designed for babies from birth and toddlers up to age three.

Baby Einstein™ uses real-world imagery, music, art, language, science and nature to introduce babies and toddlers to the world around them in playful, enriching ways.

Baby Einstein encourages parent-child interaction and is rapidly becoming one of the world’s leading brands of developmental infant products. Baby Einstein products can be found at a variety of mass and specialty retailers, as well as online.

Since its acquisition by The Walt Disney Company in November 2001, The Baby Einstein Company has leveraged Disney’s global resources to expand distribution and has begun to develop brand extensions including toys, juvenile products and apparel.

The Baby Einstein Company’s overall growth and worldwide distribution is expected to give the company a presence in more than 20 countries by the end of 2004.

In 2005, The Baby Einstein Company plans to extend the franchise with Little Einstein™, geared to preschoolers ages 3-5. The new franchise will be anchored by an animated TV series and will debut globally as part of Disney Channel’s Playhouse Disney block.