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DISNEY TOYS
From the first Mickey Mouse plush to Snow White and the Seven
Dwarfs figurines to Nite Brite Nemo from Disney/Pixar’s
Finding Nemo, Disney toys have been bringing magic to playtime
for children and families all over the world since 1930.
In 2003, Disney remained the largest single licensing brand in
the toy business through its relationships with the big three toy
companies – Mattel, Hasbro and Tomy – as well as the
expansion of Disney Princess toys into new categories and the impressive
retail performance of Power Rangers’ Ninja Storm and
Winnie the Pooh.
Innovation drives Disney Consumer Products, and Disney Toys is
at the forefront of innovation. In the 2002 holiday season, Disney’s
three best-selling toy concepts were designed in collaboration with
Disney toys – The Little Princess large doll, Magic Rattle
Pooh and Radio Disney Pop Dreamers.
DISNEY SOFTLINES
Disney Softlines utilizes the extensive vault of Disney content
to create distinct apparel, shoes and accessories for the young
and young at heart.
Achieving more than $2 billion annually in global retail sales,
Disney Softlines continues to set trends in the fashion industry,
most recently through the launch at leading retailers of a clothing
line inspired by vintage Mickey Mouse and Disney Princess artwork.
The softlines business also saw success with a clothing initiative
inspired by Disney Channel’s Lizzie McGuire at Kohl’s
that sold out nationwide.
Disney Softlines is a leader in forging direct-to-retail relationships
with global retailers, resulting in customized Disney products for
individual retailers’ target consumers.
Moving into 2004, the “retro” Disney character initiative
will be a key focus as Softlines continues to open Disney’s
rich vault of content to create trend-setting merchandise for adults
and children.
DISNEY HARDLINES
Whether it’s art, electronics, fast-moving consumer goods,
home décor, personal care or stationery, the expansion of
Disney Hardlines has played a significant role in Disney Consumer
Products’ business since 2000.
Disney Hardlines further establishes Disney Consumer Products as
an “active licensor” by working in concert with licensees,
playing an integral role in the development and marketing of a diverse
array of high quality, innovative products that touch consumers’
lives each day.
In summer 2003, Disney Hardlines brought to market Disney-branded
video and audio products combining Disney’s unparalleled entertainment
content and leading technology. Inspired by Mickey Mouse and the
Disney Princesses, the products include a 13-inch color television,
DVD player, digital radio, CD boombox, personal CD player and clock
radio. A Karaoke microphone was also introduced for the 2003 holiday
season. The items join the Motorola/Disney FRS two-way radio and
2.4 GHz cordless phone that debuted in fall 2002, kicking off Disney’s
consumer electronics initiative.
In 2004, consumers can expect to see more Disney Electronics in
the United States, as well as an increased presence in Europe.
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