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Disney Publishing remains the world’s largest children’s
publisher, with books and magazines in 55 languages and 74 countries,
reaching more than 100 million readers each month.
Disney’s Magic English, one of the world’s most
successful language learning series, is now offered in a range of
formats, including home video, DVD, reference books and workbooks.
An online version of Magic English and computer games are
being developed for 2004.
In August, Disney Channel experienced great ratings success with
The Cheetah Girls, an original movie based on Disney Publishing’s
popular book series from its African-American imprint, Jump at the
Sun.
Disney Publishing’s domestic children’s book group
had a record number of books grace The New York Times bestseller
list, including three books in the Artemis Fowl series (co-published
with Miramax Books), the prestigious Newbery Award-winning Crispin:
The Cross of Lead by Avi, and five books based on Lizzie
McGuire.
On the domestic magazine front, Disney Adventures, the
leading magazine for children 6-11, had its best newsstand edition
in four years with Finding Nemo in June/July. Family Fun
magazine’s circulation grew to 1.75 million and is expected
to continue expanding in 2004.
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