DISNEY DIRECT MARKETING

Disney Direct Marketing operates the Disney Catalog and DisneyStore.com, making magical Disney products available to consumers by phone and online. The broad assortment of gifts as well as myriad other products include collectibles, personalized merchandise, DVDs, toys, bedroom and bath products and clothing for children and adults.

In 2003, overall merchandise sales for both businesses grew seven percent, driven by 35 percent growth in DisneyStore.com’s business. Special promotions, expanded e-mail campaigns and affiliate links contributed to online traffic and conversion. Catalog circulation was an impressive 43 million.

DISNEY STORE

More people visit the Disney Store annually than visit all of Disney’s parks and resorts. It is the face of Disney in hometowns across the country. Due to the competitive retail environment, The Walt Disney Company announced in May 2003 that it is exploring a range of options for the chain, including the possible sale of stores in North America and Europe.

The sale of the Disney Stores in Japan in 2002 was highly successful. It is believed that replicating this model for store operations in North America and Europe will be beneficial for Disney Consumer Products’ business, as well as the future of the stores.

In mid-2003, the success of Finding Nemo, combined with a new merchandise assortment that brought back select adult apparel and introduced Disney Channel’s Lizzie McGuire and Disney’s Kim Possible merchandise, assisted in improving the results of the Disney Store chain.

The Disney Store continues to remodel stores in various locations around the United States. The stores’ whimsical new look boasts a floor-to-ceiling Mickey cutout entrance, a giant rocket ship, lighter and brighter décor and a magical castle that guests can explore.

Related Links:
Disney Store Homepage