MOVIE MERCHANDISING

Merchandise inspired by The Walt Disney Studios’animated films will always be a mainstay for Disney Consumer Products and the Disney brand.

In 2003, the unit followed up its successful merchandising campaigns behind Disney/Pixar’s Monsters, Inc. and Walt Disney Pictures’ Lilo & Stitch with robust merchandising programs in support of Disney/Pixar’s Finding Nemo, the video/DVD re-release of The Lion King and the theatrical release of Walt Disney Pictures’ Brother Bear.

In the finest company tradition, Disney characters on great products create an emotional connection between families, Disney movies and the Disney brand in a high-quality, wholesome and entertaining way.

NEW ENTERTAINMENT PROPERTIES

Disney Consumer Products takes properties developed by Disney Channel or Disney Publishing and adds to their popularity by enabling consumers to bring the experience to life in their very own living rooms. Two exciting new properties to watch in 2004 include Kim Possible and W.i.t.c.h.

Kim Possible

In fall 2003, Disney’s Kim Possible went from Disney Channel to store shelves through a multi-category program at Wal-Mart^®, the exclusive launch partner.

Kim Possible follows the comedic action-adventures of a typical high school girl who, in her spare time, happens to save the world from villains. The new, innovative Kim Possible merchandise includes stationery, lunchboxes, apparel, sleepwear, accessories, junior novels, a variety of toys and much more.

W.i.t.c.h.

From Disney Publishing, W.i.t.c.h., the world’s fastest growing comic magazine, is now in 44 countries. The name is an acronym of the lead characters’ names: Will, Irma, Taranee, Cornelia and Hay Lin. These heroines use their supernatural powers to maintain the natural order
of the universe and deal with real-world issues for a global generation of girls age 9-14. The strength of the premise and the characters’ appeal internationally has spawned successful Web sites, licensed merchandise programs and a book series slated to debut in the United States in summer 2004. An animated TV series is in development for debut on Disney Channel in late 2004.