The Walt Disney Company 2003 Annual Report
 IntroductionKey BusinessesFinancialsSite Map
 mickey mouse icon
MEDIA NETWORKS - BROADCAST
ABC Daytime
Broadcast Networks Introduction
ABC Entertainment
Touchstone Television
ABC News
ABC Sports
ABC Daytime
ABC Kids
ABC Owned TV Stations
ABC HDTV


ABC Daytime’s leadership in the key drama line-up ratings for women 18-49 continued for the 27th consecutive season, consistently placing three of the top-five-ranked programs. General Hospital was the number one daytime show for the season. At the first-ever three-hour Daytime Emmy Awards ceremony, the network came away with the lion’s share of awards: The View won its first Emmy for Outstanding Talk Show, while All My Children took home the most awards with 17 trophies.

ABC Daytime’s position as industry leader was maintained last season as the network established a new series of firsts for the daypart. During “Fan February,” viewers were able to influence the story for the first time, a successful experiment that fans can expect to enjoy even more this year. In addition to driving the story, All My Children audiences were able to choose a cast member in the reality-integrated search for the “Sexiest Man in America,” while fans of The View were given the opportunity to be Barbara Walters for a day and to enter a contest to have The View broadcast from their hometown.


 ---