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ABC Daytime’s leadership in the key drama line-up ratings
for women 18-49 continued for the 27th consecutive season, consistently
placing three of the top-five-ranked programs. General Hospital
was the number one daytime show for the season. At the first-ever
three-hour Daytime Emmy Awards ceremony, the network came away with
the lion’s share of awards: The View won its first
Emmy for Outstanding Talk Show, while All My Children took
home the most awards with 17 trophies.
ABC Daytime’s position as industry leader was maintained
last season as the network established a new series of firsts for
the daypart. During “Fan February,” viewers were able
to influence the story for the first time, a successful experiment
that fans can expect to enjoy even more this year. In addition to
driving the story, All My Children audiences were able to
choose a cast member in the reality-integrated search for the “Sexiest
Man in America,” while fans of The View were given
the opportunity to be Barbara Walters for a day and to enter a contest
to have The View broadcast from their hometown.
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