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In the 2002-03 season, the ABC Kids line-up maintained a steady
performance among young children, climbing five percent among children
6-11 and six percent among “tweens” 9-14 compared to
the preceding season. In key girl and “tween” demographics,
Lizzie McGuire was ABC’s top-ranked show, while The
Proud Family and Kim Possible led their respective time
periods. For the past two seasons, ABC Kids has served as a showcase
for the best programs from The Walt Disney Company’s various
children’s programming platforms. This strategy has brought
new viewers to ABC while simultaneously exposing new Disney series
to a wider audience.
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