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ABC FAMILY
Distributed to over 86 million homes, ABC Family offers fun, light-hearted
entertainment for viewers of all ages. The channel features original
series, movies and specials, major theatrical releases, acquired
product, and programming from the ABC Television Network.
Over the past year, the channel developed an integrated approach
to sales, marketing and programming, which led to the most successful
Upfront sales season in its history. Year-to-year annual Upfront
revenue grew 18 percent.
In 2003, the channel launched an ambitious slate of programming,
including a new afternoon teen block, six original movies, several
primetime series and a slate of branded specials. Most recently,
ABC Family premiered the original movie Beautiful Girl starring
Marissa Jaret Winokur and Fran Drescher, and Picking Up and Dropping
Off from Executive Producer Lisa Kudrow. The coming year will
also see the second season premiere of ABC Family’s reality
series My Life Is a Sitcom.
SOAPNET
The first and only network devoted exclusively to soap operas,
SOAPnet is available in 33 million homes, up nearly 30 percent year-to-year.
SOAPnet offers a wide variety of soap programming 24-hours a day,
seven days a week. SOAPnet’s primetime schedule features same-day
telecasts of top-rated ABC daytime series. The network also airs
two original series, Soap Talk, a daily talk show hosted
by Lisa Rinna and Ty Treadway – which was nominated for four
Daytime Emmy Awards – and SoapCenter, a news magazine
that takes viewers inside the shows and behind the scenes. In 2003,
SOAPnet added several key acquisitions to its line-up including
Another World, Dallas, Dynasty, and numerous original specials.
SOAPnet consistently ranks in the top 10 networks in primetime
with women 18-49 and 25-54, as well as number one in viewer loyalty,
beating all broadcast and basic cable networks.
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