The Walt Disney Company 2003 Annual Report
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MEDIA NETWORKS - CABLE

Cable Networks Introduction
ESPN
ESPN Domestic Radio and Television Networks
ESPN Worldwide Internet and International Distribution
ESPN New Technologies and New Services
ESPN Publishing
ESPN Event Management
ESPN Enterprises
Disney Channel
Toon Disney
ABC Family
Soapnet
Lifetime Entertainment Services
A&E Television Networks
E! Networks
Buena Vista Television
ABC Radio
Radio Disney
Hyperion Books


DISNEY CHANNEL

Disney Channel, available in 83 million homes in the United States, is enjoying its highest ratings ever. It consistently ranks among the top five networks in total viewers among all basic cable networks.

In fiscal year 2003, Disney Channel’s primetime ratings with children ages 6-11 increased by more than 60 percent and with “tweens” ages 9-14 by 55 percent. This ratings success is the result of the network’s programming strategy that mixes hit original series like Lizzie McGuire, That’s So Raven and Disney’s Kim Possible with popular original movies and programming acquisitions.

Disney Channel’s original programming is fueling growth across the company, as other businesses leverage these new franchises. For example, Lizzie McGuire was the break-out kids’ television property of 2003, spawning a feature film, licensed apparel, merchandise, toys and a best-selling book series. Emmy Award®-nominated Kim Possible grew into a successful off-air franchise, including a merchandising deal with Wal-Mart. Playhouse Disney, the channel’s daily programming block for preschoolers and their parents and caregivers, and its popular series such as Stanley, Rolie Polie Olie and JoJo’s Circus, are also providing popular characters used throughout The Walt Disney Company.

TOON DISNEY

Created for children 2-11, Toon Disney features an outstanding variety of animated entertainment. One of the top performing, ad-supported children’s networks, Toon Disney expanded its distribution 20 percent in 2003 and is now in more than 40 million homes in the United States.

In recent Beta Research surveys, Toon Disney ranked as the number one emerging network in satisfaction among subscribers with children under the age of 13 and as the number one emerging network in importance with regard to the enjoyment of satellite television among subscribers with children ages 12 and under.

In 2003, Toon Disney added four new series from Walt Disney Television Animation: Disney’s Legend of Tarzan, Disney’s Recess, Disney’s Fillmore and Disney/Pixar’s Buzz Lightyear of Star Command.

That's So Raven is the one of Disney Channel's highest-rated series with kids 6-11 and "tweens" 9-14.
That's So Raven is the one of Disney Channel's highest-rated series with kids 6-11 and "tweens" 9-14.
Disney's Kim Possible, an original animated comedy/action series from Walt Disney Television Animation, airs daily on Disney Channel and Saturdays on ABC Kids.
Disney's Kim Possible, an original animated comedy/action series from Walt Disney Television Animation, airs daily on Disney Channel and Saturdays on ABC Kids.
Stanley is one of the highest-rated original series on Disney Channel's daily Playhouse Disney preschool programming block.
Stanley is one of the highest-rated original series on Disney Channel's daily Playhouse Disney preschool programming block.
JoJo's Circus is the newest original series to join Playhouse Disney, Disney Channel's daily programming block for preschoolers and their parents and caregivers.
JoJo's Circus is the newest original series to join Playhouse Disney, Disney Channel's daily programming block for preschoolers and their parents and caregivers.
Toon Disney added the action-packed animated series Disney's The Legend of Tarzan to its schedule in September 2003
Toon Disney added the action-packed animated series Disney's The Legend of Tarzan to its schedule in September 2003
Produced by Walt Disney Television Animation, Dave the Barbarian premiered on Disney Channel in January 2004.
Produced by Walt Disney Television Animation, Dave the Barbarian premiered on Disney Channel in January 2004.
Lilo & Stitch: The Series, produced by Walt Disney Television Animation, has proven to be a ratings winner on ABC Kids and Disney Channel.
Lilo & Stitch: The Series, produced by Walt Disney Television Animation, has proven to be a ratings winner on ABC Kids and Disney Channel.
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