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New Technologies and New Services
On Mar. 30, 2003, ESPN premiered ESPN HD, and within six months
many of the major cable operators and the two major satellite services
had signed distribution agreements. Industry leaders and analysts
viewed ESPN’s entry into High Definition Television as a catalyst
for HDTV growth.
ESPN Deportes’ success as a Sunday night block provided
the springboard to a 24-hour domestic television network launched
in January 2004. The Spanish-language network features domestic
and international Hispanic sports programming of interest to fans
in the United States, including its own separately produced SportsCenter.
In June, ESPN Pay-Per-View was launched with NCAA baseball, boxing,
martial arts, fantasy league specials, ESPN Original Entertainment
movies and more, joining ESPN’s GamePlan and Full Court, two
of the top outer-market pay packages.
ESPN Video-On-Demand added ESPN HD VOD to its regular monthly
offering of 10 to 15 titles.
The ESPN Digital Center, currently under construction, will begin
operating in April 2004 with High Definition telecasts of SportsCenter
and will be fully operational in 2005. The 120,000- square-foot
facility will be one of the most technically sophisticated production
facilities in North America.
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