The Walt Disney Company 2003 Annual Report
IntroductionKey BusinessesFinancialsSite Map
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PARKS AND RESORTS
CREATING RELATIONSHIP MAGIC
Introduction
The World's Best Family Entertainment
E-Ticket Attractions
Live Shows and Spectaculars
Disney Stories in Three Dimensions
Unforgettable Character Encounters
Creating Relationship Magic
My Dream Vacations Come True
Convenience and Accessibility
New Markets
Tokyo Disney Resort
Disneyland Paris Resort
ESPN Zone
Anaheim Sports, Inc.


Walt Disney Parks and Resorts introduced a number of sophisticated new tools in 2003 to build closer relationships with guests and make it even easier and more enjoyable to visit Disney’s vacation destinations.

Making Dream Vacations Come True

Several exciting new programs are helping the dream of a perfect Disney vacation come true for guests of all ages and interests.

Most companies refer to it as Customer Relationship Management, but at Walt Disney Parks and Resorts, CRM stands for “Creating Relationship Magic,” an ongoing effort to take Disney’s legendary guest service to an even higher level. At the Walt Disney World Resort, CRM processes and technology are making it possible to tailor dining, retail and entertainment offerings to the unique needs and preferences of each guest. Similar capabilities will soon be extended to the Disneyland Resort.

Beyond customizing vacations to individual tastes, Walt Disney World is making it easier – and more fun than ever – to travel in groups. Magical Gatherings, a new line of business launched in October 2003, taps into one of the biggest trends in travel with new technology to enable groups of virtually any size to experience the many wonders of Walt Disney World together. Developed in response to recent increases in multi-household leisure travel among friends and extended families, Magical Gatherings helps create an ideal environment for everything from a family reunion to a get-together with college roommates. Web-based planning tools make it possible for large parties to collaborate on itineraries prior to arrival. A variety of special on-property provisions – ranging from bigger restaurant tables to hotel rooms on the same hallway – ensure that no one misses a minute of memories.

Disney’s new co-branded VISA card, which The Walt Disney Company launched in March 2003 in partnership with Bank One, is helping make the magic of Disney a reality for more people by enabling guests to earn valuable Disney Dream Reward Dollars toward Disney vacations and other products just by using their credit cards.

Walt Disney World is expanding its value-resort category by 50 percent with the addition of Disney's Pop Century Resort.
Walt Disney World is expanding its value-resort category by 50 percent with the addition of Disney's Pop Century Resort.
With luxury liner Disney Magic in the distance, a mother and daughter enjoy a memorable moment on Disney Cruise Line’s private island, Castaway Cay.
With luxury liner Disney Magic in the distance, a mother and daughter enjoy a memorable moment on Disney Cruise Line’s private island, Castaway Cay.
Magical Gatherings will make it easier - and more fun - then ever to spend time with family and friends at the Walt Disney World Resort.
Magical Gatherings will make it easier - and more fun - then ever to spend time with family and friends at the Walt Disney World Resort.
Goofy helps bring the magic of Disney to the open seas on the Disney Cruise Line.
Goofy helps bring the magic of Disney to the open seas on the Disney Cruise Line.
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