To achieve these goals, Walt Disney International ensures that each business unit benefits from the fully integrated nature of the Disney organization through mutually beneficial promotional opportunities present in films such as Finding Nemo or new franchises such as the popular comic book series W.i.t.c.h. In the last year, this team has contributed to Disney’s widespread international success, highlighted by supporting the launch of Disney Channel Japan; coordinating cross-company support of Disney’s box office sensation Pirates of the Caribbean; and expanding Disney’s brand power at retail in the rapidly developing countries of Eastern and Central Europe.

New technologies play a critical role in Disney’s growth internationally. The burgeoning mobile market is one such success story, particularly in Japan, where Disney multimedia content, including ring tones, graphics, utilities and games, is available on a broad range of wireless applications.

Walt Disney International works closely with each division of the company to position the Disney brand to capitalize on opportunities present in expanding markets such as China and India.

These vast, untapped consumer bases present tremendous growth potential. Disney is poised for rapid growth throughout Asia by leveraging its experience in utilizing theme parks, television, film and consumer products to reinforce each other to drive brand awareness and demand for Disney products and services.

Disney has already made significant inroads in China, where Hong Kong Disneyland is under construction; Walt Disney Internet Group has signed an agreement with the country’s leading Internet portal to deliver online and mobile content; and the company is working to further expand Disney’s television presence.