Disney Consumer Products extends the Disney magic to merchandise ranging from apparel, toys, home décor and books to interactive games, foods and beverages, electronics and fine art.

Disney is the largest licensor in the world. It is divided into Disney Hardlines, Disney Softlines and Disney Toys. Disney Publishing is the world's number one children’s publisher, with domestic imprints including Hyperion Books for Children, Disney Press and Disney Editions, as well as the number one children’s magazine in the U.S., Disney Adventures.

Other businesses under Disney Consumer Products are Buena Vista Games, bringing Disney content to the interactive gaming community; The Baby Einstein Company™, which produces developmental media, toys, and other products for infants, toddlers and young children; and Disney Direct Marketing, which includes DisneyDirect.com and the Disney catalog.

The enchanting Disney Princess line of merchandise.