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Baby Einstein™ Baby Einstein, the creator of the infant developmental media category, continues to be one of the leading early-learning companies. Boasting an impressive 340% growth in retail revenues over the last three years and capturing nine out of every 10 sales of infant videos, the brand has successfully launched products in more than 20 countries. In 2004, Baby Einstein entered into five new product categories, including toys, juvenile products, stationery goods, bibs, hooded towels and infant gear, with plans to continue growth into additional categories.
In August 2005, Little Einstein™ is scheduled to debut on Disney DVD and hit television on Disney Channel. Little Einstein will take current Baby Einstein fans and preschoolers on fun-filled field trips around the world, inviting them to "Get Out There and Explore!" |
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Baby Einstein experienced impressive growth in retail. |
