The Walt Disney Company 2004 Annual Report
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 IntroductionKey BusinessesFinancialsSite Map
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Consumer Products Consumer Products

Executive Photo
Mickey Mouse
Disney Princess
Winnie the Pooh
Baby Einstein
The Muppets
Movie Merchandising
Lifestyle Properties
Entertainment Properties
Disney Direct Marketing
Disney Store



DISNEY DIRECT MARKETING
Disney Direct Marketing (DDM), through DisneyDirect.com and Disney Catalog, offers exclusive, hard-to-find products and personalized services. DDM's 2004 online sales grew by more than 27% and now represent the primary method of order placement. DDM initialized a major initiative to re-brand its Web site to DisneyDirect.com from DisneyStore.com


DISNEY STORE
Disney Store continues to bring the magic of Disney to hometowns throughout the country and in key markets around the world. The Company sold Disney Store North America to The Children's Place last October. The Company is still exploring the sale of European operations.