 |
The Disney Princess brand continues its royal escapade, reaching phenomenal growth in 2004. With worldwide retail sales of more than $2 billion, Disney Princess is the lifestyle brand for girls 3-6 years old. Expansion of Disney Princess into new categories and new geographies will promote future growth. In 2004, the first Princess Personal Care line was launched and the Disney Princess electronics line gave multi-tasking a new meaning with the design of a CD player that also functions as a jewelry box. In 2005, Hardlines plans to expand the Disney Princess magic into furniture.
In 2004, Disney Princess was the most successful property for Disney Toys, with impressive global growth of 32%. In 2005, Disney Princess toys will be led by a new line of fashion dolls in the U.S. and by role-playing games in Europe. Disney Toys will also launch the new Princess-powered toy car. Additionally, with 29 editions worldwide, Disney Princess magazines are in the Top 10 list of global titles.
|
|
Disney Princess merchandise saw phenomenal growth in 2004.
A wide array of Disney Princess products helped the line become the lifestyle brand for young girls. |
