The Walt Disney Company 2004 Annual Report
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IntroductionKey BusinessesFinancialsSite Map
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Consumer Products Consumer Products

Executive Photo
Mickey Mouse
Disney Princess
Winnie the Pooh
Baby Einstein
The Muppets
Movie Merchandising
Lifestyle Properties
Entertainment Properties
Disney Direct Marketing
Disney Store

NEW LIFESTYLE PROPERTIES
Created for girls with one foot in childhood and the other in teen trends, Disney Cuties offers a fresh design iteration on favorite Disney characters. In 2004, specialty retailers such as Hot Topic, Urban Outfitters and Disney Store began carrying the first Disney Cuties products. A complete line of apparel, accessories and stationery is planned for availability at other retailers in 2005.

Breaking design barriers in technology are Disney SNAP timepieces for tweens and adults. The DCP design team created the patented "SNAP Magnet" technology which allows the watch face to snap off its band and snap securely onto a cap, a necklace and virtually anything with a "SNAP-friendly" surface. Tested at Fred Segal in Hollywood in 2004, they quickly sold out. Moving forward, new styles will debut to grow this program.

Disney Denim, a non-character apparel line for boys and girls driven by Disney Softlines, will debut in 2005, offering kids an alternative to character clothing that still contain whimsical Disney elements.