 |
It has been a long journey for Mickey Mouse from the creation of his first writing tablet in 1929 to 2004, when he made waves in the high technology world with the new Disney Dream Desk PC. This computer, especially designed for a child's sensibility and physicality, is unleashing the imaginations of kids and making learning fun. In fiscal year 2004, worldwide revenues for Disney Toys surpassed the all-time high set in 1999. In 2005, DCP will introduce the Disney Global Toy program, creating Mickey and friends toys specifically designed for emerging market distribution at lower price points. This allows more children around the world to enjoy quality Disney toys at prices targeted for those new markets.
In the world of fashion, Mickey Mouse has been restored to his rightful place as a global fashion icon. Vintage clothing programs from Disney Softlines have, in just two years, catapulted Mickey to the catwalks of Milan to the covers of fashion magazines to the shelves of high-end boutiques. We expect Dolce & Gabbana to take Mickey to new highs with its new fashion program featuring Mickey, Minnie, Donald and Daisy on sequin-studded t-shirts.
|
|
From runways to fashion magazines, Disney characters like Tinker Bell and the Big Bad Wolf have become global fashion icons . |
