The Walt Disney Company 2004 Annual Report
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Consumer Products Consumer Products

Executive Photo
Mickey Mouse
Disney Princess
Winnie the Pooh
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Movie Merchandising
Lifestyle Properties
Entertainment Properties
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Disney Store

MOVIE MERCHANDISING
Every year, DCP builds upon the success of new and cherished classic Disney films. 2004 was no exception with an increase of 10% in retail sales of Disney movie merchandise.

In 2005, the releases of Disney's Chicken Little, the comeback of the "Love Bug" in Herbie: Fully Loaded, Disney/Pixar's Cars and the magical world of C.S. Lewis' The Chronicles of Narnia: The Lion, the Witch and the Wardrobe will offer exceptional entertainment accompanied by wonderful merchandising programs.


Disney's newest star, Chicken Little, enjoying an assortment of DCP merchandise.

Disney's newest star, Chicken Little, enjoying an assortment of DCP merchandise.