The Walt Disney Company 2004 Annual Report
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Environmentality Environmentality

Environmental policies and programs at The Walt Disney Company reach beyond specific governmental requirements. Collectively referred to as Disney's Environmentality, this philosophy helps to ensure that the Company continues to sustain proactive leadership in the management of energy and water resources, air quality, waste minimization, the development of educational programs and results-oriented actions and strategic plans for the future.

Environmentality programs have touched the lives of more than one million children around the world. For instance, ESPN and WOW – Wonderful Outdoor World, sponsored by The Walt Disney Company, recently provided dozens of children from the Salt Lake City area with a trip to Madison, Wisconsin, where they participated in a variety of environmental activities at the 2004 ESPN Great Outdoor Games. The enthusiastic youngsters served as "Environmentality Ambassadors" to people of all ages attending the Games.

Walt Disney Imagineering's R&D teams perfected a new innovation in fireworks launch technology that uses compressed air to launch fireworks, virtually eliminating the need for smoke-producing chemicals. This significantly reduces ground-level smoke while providing a more precise and entertaining show. The system debuted at Disneyland Resort and plans are in place to employ this technology at Disney parks around the globe.

The Company's ongoing environmental programs continue to be recognized by industry leaders and government officials. In 2004, the United States Environmental Protection Agency presented its prestigious WasteWise Program Champion Award to Disney for its "sustained commitment to waste reduction." By practicing Environmentality, many of the steps Disney takes toward the preservation of our planet's resources have a positive effect on the Company's Guests, Cast Members and bottom line.


New cleaner-air fireworks technology.

New cleaner-air fireworks technology.

Earth Day tree planting Cast Member event.

Earth Day tree planting Cast Member event.

Disney president Bob Iger joins the winning class at Jiminy Cricket's Environmentality Challenge.

Disney president Bob Iger joins the winning class at Jiminy Cricket’s Environmentality Challenge.