An emotionally charged "baby switch" storyline involving All My Children and One Life to Live characters allowed fans of the two shows to get involved in an entwined drama throughout the year. Other innovative ABC Daytime programming included a partnership with Disney's SOAPnet for a fall preview hour of big secrets revealed by the stars. All My Children's "Enchantment" fragrance was introduced in fictional Pine Valley and made available for purchase at Wal-Mart stores. Bob Guiney of The Bachelor fame hosted a "Wide World of Soaps" campaign, which netted ratings gold by reminding viewers that the soaps on ABC would not be preempted by the Olympics.

During “Fan February,” viewers vied for the chance to be in a scene with their favorite characters, and more than 30 stars came out to interact with fans at the Ninth Annual Super Soap Weekend at Disney-MGM Studios. Viewers in Dallas got a hometown treat when The View broadcast from City Hall in October.

ABC Daytime's General Hospital was the number one show among women 18-49 for the season.