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In 2004, ESPN celebrated its 25th anniversary, scoring widespread critical praise for the tremendous impact it has had in delivering the highest quality, round-the-clock sports to fans around the world. Since the inception of its flagship network in 1979, ESPN has grown from a single network to one of the world's leading destinations for sports enthusiasts, with more than 50 different business entities dedicated to feeding the world's need for sports entertainment. Each week, 94 million Americans watch, listen to, read, log onto or interact with ESPN, and each day, one out of every 10 minutes spent by the average American adult with any media is spent with ESPN-branded media.* From ratings and household distribution to affiliate and advertising revenues, ESPN experienced healthy growth in every major business measure during the year. This success was largely due to ESPN's continued emphasis on creativity and innovation, poising the sports company for continued growth domestically, internationally and through emerging technologies.
* SRI/Knowledge Networks study
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In 2004, ESPN celebrated 25 years as the world's leading destination for sports fans.
Yao Ming of the Houston Rockets and his Chinese National teammate Liu Wei of the Sacramento Kings played in the Disney-sponsored, first-ever NBA games staged in China, which were televised on ESPN and ESPN2.
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