The Parks and Resorts entertainment strategy is focused not only on what Guests see and do but on how they feel when immersed in a Disney experience. That's why investment in "memory-makers" beyond the traditional theme park entertainment offerings continues to be a top priority. Holiday events and festivals like the International Food and Wine Festival and International Flower and Garden Festival at Epcot, plus star-studded events such as ABC Primetime Preview Weekend at Disneyland Resort, featuring stars from popular ABC shows, all contribute to the richness of the Disney vacation experience.

Enhancements at ESPN Zone, such as the addition of HDTV on the big screens and the new "Classic Elway" recliners have scored points with sports fans as Guest visitation has risen at nearly all ESPN Zone locations.

During the 2004 season, Disney's National Hockey League team, the Mighty Ducks of Anaheim, continued to win over fans, with the highest average attendance since the 1998-99 season, and the most home game sellouts since the 1997-98 season.