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Parks and Resorts is moving to capture a greater share of the growing family vacation market by expanding the ways to experience a Disney vacation.

The 12-week West Coast itinerary for the Disney Magic in 2005 is nearly sold out — a demonstration of the strong appeal of a Disney cruise. More than 3,300 cruises were booked on the first day reservations were accepted for the new itinerary — the equivalent of 32,000 at-sea room nights — eclipsing the previous single-day booking record by more than 70%.
Magical Gatherings, which debuted in October 2003 at Walt Disney World Resort, is a program designed to tap into the trend in large group travel. In its first year, Magical Gatherings expanded, adding more capacity for exclusive experiences, such as viewing spectacular fireworks shows from the lagoon in front of the Magic Kingdom; a sunset safari at Disney's Animal Kingdom; a storytelling dinner at Epcot; and an intimate breakfast with favorite characters at the Magic Kingdom.
Disney Vacation Club was created to serve the growing demand for long-term ownership in Disney vacations. By the end of 2004, some 84,000 members had made a 50-year commitment to Disney Vacation Club — highlighting the enduring appeal of Disney destinations. With its ability to leverage existing real estate assets and sell memberships quickly, Disney Vacation Club has become an important element of the Parks and Resorts growth strategy.
Disney Vacation Club's seventh and most recent property, Saratoga Springs Resort and Spa at Walt Disney World Resort, transports Guests to the heyday of upstate New York country retreats of the late 1800s.
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The Disney Cruise Line takes young adventurers in search of fun on Castaway Cay, Disney's private Bahamian island. 
Pluto and friends join a family's Magical Gathering at Walt Disney World.

The Disney theme park experience is fun for the whole family. |