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People throughout the world have embraced Disney theme parks because, as Walt Disney understood, imagination has the power to transcend boundaries of language and culture. This notion serves as a centerpiece of the Parks and Resorts growth strategy, as the division continues to evaluate new geographic opportunities to expand the global market for Disney vacations.
In September 2004, the top-most turret was placed upon the highest tower of Hong Kong Disneyland's Sleeping Beauty Castle in a "topping off" ceremony. When it opens, Hong Kong Disneyland — Disney's first theme park in China — will serve as an important gateway for bringing the magic of Disney to families across the Asian continent, one of the world's fastest-growing tourism markets.
New television programming, such as The Magical World of Disneyland, which debuted on the top-rated Hong Kong television network TVB Jade, is helping to build awareness and excitement for Disney's newest theme park. The show's host and spokesman for the new park, pop superstar Jacky Cheung, begins each show with a preview of Hong Kong Disneyland's coming attractions, echoing Walt Disney's television appearances 50 years ago.
The magic of Disney theme parks came to New York City in October 2004 with the grand re-opening of the flagship Disney retail store, renamed World of Disney. Located on 5th Avenue in the heart of Manhattan, World of Disney inspires Guests' imagination and brings the magic of Disney to life. In addition to offering one-of-a-kind merchandise, the store provides an interactive shopping environment, where children experience Magical Meetings with their favorite Disney characters, and Cinderella's Princess Court gives young girls an unforgettable storytelling experience.
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Imagineers at Hong Kong Disneyland achieved an important construction milestone with the "topping off" of Sleeping Beauty Castle in September. |
